Building meaningful experiences through design

I’m a creative director and designer with an eye for detail and a firm pulse on the big picture. I have experience working at award-winning agencies and in-house with a wide range of brands; from nonprofits and political organizations to automotive and health care.

I approach creative work by aligning design thinking and business strategy – with a focus on enhancing usability and improving customer experiences.

I’m a latina, Hokie, dog lover, mother, world traveler, compulsive doodler, and native Spanish speaker. I enjoy building things, exploring new ways to achieve better outcomes, and collaborating with smart teams.

My diverse background helps me tackle problems from a unique perspective and although I call myself a designer, I wear many hats. From user experience initiatives and copy editing to leading creative teams and presenting ideas to clients – I understand business needs and translate them into visual solutions that help companies better communicate the value of what they do.